Dr Neryl East is highly qualified and experienced expert on media, communication, credibility and reputation.
Neryl started as a cadet journalist in the (then) male-dominated environment of radio, and remembers being told to wear high heels so she could “kick the TV cameramen” if they got in her way during all-in media interviews.
She moved to the world of television and for ten years reported and presented every conceivable type of story – from grisly murders to over-sized vegetables and everything in between.
Neryl then “crossed to the dark side” into corporate communication where she quickly realised organizations knew very little about how to manage issues before they spiralled out of control, and many completely floundered when it came to putting their best foot forward in a crisis.
She also took to the microphone as an Olympic announcer where her voice was heard by hundreds of thousands of people.
Moving into government, Neryl thrived on the daily barrage of contentious issues and dramas that came her way – in fact she likens her role to juggling hand grenades while pedalling a unicycle across a flaming tightrope suspended over a crocodile-infested gorge!
One morning she was meeting with the CEO of a local council when his PA came to the door and informed him: “some people from the Commission Against Corruption are here to see you”. What followed was a snowball of events leading to one of the biggest sex and corruption scandals ever seen in Australia. Neryl later wrote a book about the episode which was serialized in the media.
Neryl now works with leaders and teams who want to stand out, accelerate their success and avoid costly reputation mistakes.
She has a Master of Arts and PhD in Journalism, and her book The Headline Edge hit number one on Amazon in three countries.
Neryl is also a Certified Speaking Professional – an international designation awarded to only a small percentage of professional speakers globally.