Dr Neryl East is passionate about helping organisations thrive in the Reputation Economy.
Neryl started as a cadet journalist in the (then) male-dominated environment of Sydney radio, and remembers being told to wear high heels so she could “kick the TV cameramen” if they got in her way during all-in media interviews (in fact the scuffling between radio and TV crews back then was legendary, and on one occasion she was lifted up by a surly camera operator and thrown to the footpath!)
She moved to the world of television where for ten years she reported and presented every conceivable type of story – from grisly murders to over-sized vegetables and everything in between.
Neryl then “crossed to the dark side” into corporate communication where she quickly realised organisations knew very little about how to manage issues before they spiralled out of control, and many completely floundered when it came to putting their best foot forward in a crisis.
Moving into local government, she thrived on the daily barrage of contentious issues and dramas that came her way – in fact she likens her role to juggling hand grenades while pedalling a unicycle across a flaming tightrope suspended over a crocodile-infested gorge!
One morning she was meeting with the CEO of Wollongong City Council when his PA came to the door and informed him that “some people from the ICAC are here to see you”. What followed was a snowball of events leading to one of the biggest sex and corruption scandals ever seen in Australia. Neryl later wrote Named and Shamed: Rod Oxley’s inside story of the Wollongong corruption scandal which was serialised in the Illawarra Mercury and reported by other media including the Sydney Morning Herald and Stateline.
Neryl now specialises in helping businesses and organisations create a "stand-out" culture, rather than being crippled by negative issues. She’s developed her own unique assessment tool to diagnose an organisation’s reputational health, and works with leaders to develop crucial reputation capital.
Neryl has a Master of Arts and PhD in Journalism and a Certificate IV Training and Assessment (TAE Upgrade), along with the IAP2 Certificate of Public Participation.
She was selected as the 2012 Kerrie Nairn Scholar by the National Speakers Association of Australia.