Don’t compromise the one human element AI can’t replace

Written By Neryl East

It was fascinating to hear former 60 Minutes and ABC journalist Peter Wilkinson speak at Mumbrella’s recent CommsCon event on the state of communication under AI’s extreme shake-up.

I couldn’t agree more with his throughline: AI might be able to do just about everything, but it can’t create trust the way a human can.

Here’s a key equation: Truth + transparency = trust.

Leaders and brands have phenomenal opportunities to harness the power of AI in ways we couldn’t have imagined five years ago.

But you must also maintain elevated vigilance.

AI accelerates misinformation, exposes your organisation to mistakes if not used with proper oversight and guarantees any public mis-steps remain on the record forever.

Whatever dazzling resource-saving opportunities open up for your business, never stop being a trust torchbearer – committed to giving the facts warts and all and building trustworthy connections, human to human

Neryl East
Neryl East is a reputation, communication and media expert who shows businesses and organisations how to stand out - for the right reasons! EDUCATION: PhD in Journalism, University of Wollongong Master of Arts, University of Wollongong Certificate IV Training and Assessment (TAFE NSW) International Certificate of Public Participation (IAP2) EMPLOYMENT HISTORY: Director - Neryl East Communications Pty Limited Manager Communications and Public Relations - Wollongong City Council Manager Media and Communications - Shellharbour City Council Head of Communications and Marketing - Australian War Memorial Lecturer and tutor - University of Wollongong Lecturer - APM College of Business and Communication Manager External Relations - University of Western Sydney Freelance journalist - The Australian, ABC, Southern Cross Television, Prime Television News Director - WIN Television, Western NSW Journalist/producer/presenter - WIN Television, Wollongong Journalist/producer - Radio 2CH INTERESTS: Netball umpiring, theatre, travel
http://neryleast.brandyourself.com/
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