Reputation is the sum of a thousand conversations.

Your reputation isn’t created by your mission statement or brand guidelines. 

It’s built by what people experience when they interact with anyone in your organisation.

Every conversation, email and response when something goes wrong – they all combine to shape what people believe about you.

As a leader, your influence goes much further.

Each person across your team or organisation is a reputation champion for the business. Their actions either strengthen your organisation’s reputation or chip away at it.

Do they know this truth? Are they taking their responsibility seriously? 

Reputation isn’t just the responsibility of senior leaders or the communications department.

It belongs to the whole extended team. 

Your job as a leader is to set the standard and make sure everyone understands the role they play in bringing it to life. 

You can’t control a thousand conversations, but you can build a culture that shapes them.

Want specific tips on how to communicate in a way that builds reputation? This video will help: https://vimeo.com/manage/videos/1093003168/dba0a458f5