Be transparent without creating needless noise
Over many years of advising senior leaders in high-stakes situations, I’ve consistently urged them to be transparent. To tell it warts and all with no sugar-coating.
I stand by that advice.
BUT – have there been times when sharing information has actually fuelled a thorny issue; “given it oxygen” as we sometimes say?
Yes, absolutely. There’s more art than science to getting the communication exactly right when you or your brand is under pressure.
Sound judgement, based on the solid foundation of knowing your audience, is essential.
It’s important to understand that “being transparent” isn’t about volume of information. It requires clarity, timing and discernment.
If there’s a problem, issue or even fully-fledged crisis, blurting out everything, without context or clarity, can do harm.
Too much detail can overwhelm.
Unfiltered information can spark unnecessary concern.
Inconsistent communication damages credibility.
Credible leaders know what to share, when to share it and how to frame it - so people receive the gift of clarity rather than being unsettled.
This is especially important when communicating with your team because the reality is, your staff can destroy your reputation without even realising it.
This is such a big issue that I’ve recorded a new video about it – take a look: https://youtu.be/U4mfNPPlnEM
