Talk with, not at people

When they’re feeling the pressure in a meeting or conversation, some leaders say their piece in a firmer-than-usual voice, accompanied by a dead-pan expression.

It’s as if saying it forcefully will somehow make it more believable.

Sometimes it might be necessary to assert yourself, but talking at people is an approach best used sparingly.

Others will momentarily take notice, but they’re likely to switch off quickly.

You risk coming across as disconnected, aloof and even rude.

Credible communication involves a balance of competence and relatability. It’s not enough to sound strong. You also need to be warm and connected.

Think of someone you consider to be a truly effective communicator. When you watch them in action, there’s a good chance they display qualities that draw you in, so you want to listen.

Perhaps that’s through their tone, word choice or facial expressions.

Warmth and relatability aren’t weak points; they don’t detract from the importance of your message. They enhance it.

This week’s video: Communicating in a way that’s both competent and relatable is crucial if you’re to stand out as a trustworthy voice in an ocean of misinformation. This week I share three specific ways to combat the truth crisis by responding with credibility. https://youtu.be/oQNJC1ZuT2w