Navigating Misinformation and Activism

If you’re a leader involved in public-facing communication, you’ll know just how tough it is right now. Communities are polarised, views are entrenched and every unpopular decision sparks an instant storm of criticism.

How can you and your brand rebuild trust when there’s so much hostility?  When emotions are high and misinformation spreads fast, people are looking for leaders they can believe in.

This presentation takes you through proven steps to pre-empt and meet misinformation and disinformation head-on, while role-modelling clarity, civility and credibility.

You’ll take away:

• A powerful framework to identify harmful and/or false information and limit its spread

• The essentials for ensuring your organisation or brand is an ongoing source of truth

• Practical tips to fortify your reputation in a volatile environment

While there’s no magic wand to stop outrage from erupting online or spilling into angry public protests, you can control how you show up.

Rebuilding trust starts one conversation at a time. Every interaction is a chance to demonstrate steadiness and responsibility.

This session tackles a crucial topic for our times and one that’s not often discussed openly. It’s ideal as a keynote presentation and can also be delivered as a longer interactive workshop.