How to get media coverage

In this Reputation Economy - where who you are matters more than what you do - it's important to be a stand-out. Just make sure you're a stand-out for the right reasons!

Many people and businesses attempt to get some "stand-out value" by trying to attract media coverage. I'm talking here about traditional mass media, involving stories covered by professional journalists.

It's interesting that while many people don't trust journalists (and I say this with love, being a long-standing journalist myself!), they tend to give more credence to a story written by a journalist than, say, someone posting on social media or information direct from a company website. That's because they know the information has passed through an independent set of hands before being broadcast to the outside world.

Attracting positive media coverage gives a huge bonus to your "reputation reservoir". Even the smallest story in a minor publication can be powerful for you and your business - so it's well worth pursuing. 

However, you're not going to get very far if you just expect a free ad. You must have a genuine story. In this short video, I share some insights into what the media looks for in a story. Use these tips, and you'll increase your chances of getting media coverage.

Want to know more? Contact me at about a training workshop or individual coaching session to ramp up your media firepower.


Neryl East

Neryl East is a reputation, communication and media expert who shows businesses and organisations how to stand out - for the right reasons! EDUCATION: PhD in Journalism, University of Wollongong Master of Arts, University of Wollongong Certificate IV Training and Assessment (TAFE NSW) International Certificate of Public Participation (IAP2) EMPLOYMENT HISTORY: Director - Neryl East Communications Pty Limited Manager Communications and Public Relations - Wollongong City Council Manager Media and Communications - Shellharbour City Council Head of Communications and Marketing - Australian War Memorial Lecturer and tutor - University of Wollongong Lecturer - APM College of Business and Communication Manager External Relations - University of Western Sydney Freelance journalist - The Australian, ABC, Southern Cross Television, Prime Television News Director - WIN Television, Western NSW Journalist/producer/presenter - WIN Television, Wollongong Journalist/producer - Radio 2CH INTERESTS: Netball umpiring, theatre, travel