Reputation Economics: the future is here

The concept of the Reputation Economy is rapidly gaining momentum. Finally, a groundswell of businesses are recognising that in this social media age,  we can't operate to the same rules we used a decade ago.

That's borne out in a new book, Reputation Economics by popular Ted talker Josh Klein. I love Josh's idea that "your network is worth more than your net worth."

In this new economy, relationships are king. If businesses are to thrive, they need to start focusing on building greatness. Not just saying they're great, but being great in every aspect. Demonstrating impeccable corporate behaviour and making a significant contribution within their 'ecosystem of influence'. 

We've come a long way from the days of 'spin' - where we could gloss things up a little if they didn't go to plan. 

Read more about Josh's book here, and get the book for yourself. 


Neryl East

Neryl East is a reputation, communication and media expert who shows businesses and organisations how to stand out - for the right reasons! EDUCATION: PhD in Journalism, University of Wollongong Master of Arts, University of Wollongong Certificate IV Training and Assessment (TAFE NSW) International Certificate of Public Participation (IAP2) EMPLOYMENT HISTORY: Director - Neryl East Communications Pty Limited Manager Communications and Public Relations - Wollongong City Council Manager Media and Communications - Shellharbour City Council Head of Communications and Marketing - Australian War Memorial Lecturer and tutor - University of Wollongong Lecturer - APM College of Business and Communication Manager External Relations - University of Western Sydney Freelance journalist - The Australian, ABC, Southern Cross Television, Prime Television News Director - WIN Television, Western NSW Journalist/producer/presenter - WIN Television, Wollongong Journalist/producer - Radio 2CH INTERESTS: Netball umpiring, theatre, travel