Getting media coverage is a process
I often ask business owners what it’s going to take to double their business in the next six months.
It’s not hard work alone, and it certainly isn’t luck. It’s credibility.
The thing with credibility is, you can’t manufacture it. However, you can follow a process to build your profile in the traditional media, which has sure-fire benefits where your credibility is concerned.
You see, most business leaders and managers see their competitors in the media, and figure they just stumbled into it by chance. They were in the right place at the right time.
But I can tell you, having worked in the media for a long time and then seen things from the other side, most media stories these days are no accident. They’re carefully constructed opportunities by businesses and organizations. They’re initiated by people who understand the media – what they look for, how they want it, and when they need it.
There is a process to building media profile. Those who take action in that area reap the rewards.
If you want to get access to this process from beginning to end, my new course Become a Media Star for Profit and Profile is made for you. You’ll get even more detail about the specific steps to follow to get your story told and your profile lifted – PLUS you’ll get the tools you’ll need.
At this stage, you might be thinking of some things that will hold you back. I know exactly how you feel, because I’ve felt held back in the past too, and I’ve seen many businesses fall into the same pit. It can be crippling, and it stops you taking action and moving ahead. Let’s consider some of those misgivings and questions.
The media still feels like unfamiliar territory. I’m not sure to handle it when I get there.
That’s totally understandable – the media operates in a world all its own! But through this course, I’ve already busted some of the myths about the media. In Become a Media Star for Profit and Profile I break it down even further.
Remember, we’re operating in the Reputation Economy. Businesses with a strong reputation - those who have built credibility by following processes like this one – will survive and thrive, while the rest risk fading away.
I’ve seen businesses get amazing results from media coverage – even from relatively small stories in their local paper. Take business owner Tammy Mead, who used my process perfectly, to get herself a great story that led to further media interviews.
I attended Neryl’s online course in December 2014 and by February 2015 I was being interviewed by the local newspaper for a story ! Wow, I couldn’t have asked for a better result.”
- Tammy Mead, Owner, Recycled and Pre Loved
I don’t have time to build my media profile
Who has time for anything? We’re in a time-driven, deadline-rampant world.
The beauty is, following this process doesn’t need to take a lot of time. Once you have your angle sorted, it becomes easier and easier to work out which media will be most interested. The details are all there on their websites. In Become a Media Star for Profit and Profile I even give you a template for putting your information together exactly as a journalist wants to receive it.
The other great thing is, once you get a story into the media you can quickly and easily use it through all your social media platforms, giving your profile an instant mega-boost. I’d say that’s time well spent.
The course itself is made up of ten video modules, which you can watch whenever and wherever you like. You can come back to each lesson as many times as you want.
It’s fun, easy to follow and convenient – and it costs less than 100 bucks!!
What if I can’t write well?
It’s the journalist’s job to write the story. Your job is to offer them a killer angle.
If you’re able to package it up in a nice media release, that’s great (and I’ll give you all the tools to do that). But if not, there’s no need to worry. Focus on the angle first, not the words. You can tell them your angle over the phone, or through direct messaging to the right journalist on social media. It doesn’t need to be an award-winning pitch – just enough to let them see what a great story it is for their audience.
Do I need professional PR help?
There are many brilliant PR agencies and media professionals out there, and they can certainly help you get into the media. However, they usually come with a hefty price tag. If you’re a smaller business or don’t have a big budget, you probably don’t want to spend your hard-earned on PR. And guess what? You don’t need to, because you’ll have the entire process yourself. You’ll have complete control of the actions to take, rather than paying someone and hoping they’re acting in your best interest.
Down the track, if you decide you do want to invest in media or PR services, you’ll already have a head start because you’ll understand how the media works and all the steps you need to get media profile.
What if I become well-known and get inundated with business? I’m not ready to grow!
Well, that would be a tough problem to have, wouldn’t it! It’s amazing how often I encounter business operators who fear success. One commented to me recently, “I don’t want to get into the media, because I already have enough business!”.
Well, you might have enough business today, but what about tomorrow? And remember, getting media coverage these days is all about building credibility. Businesses with strong credibility and reputation enjoy these benefits:
- They have a competitive edge over the rest
- They can charge more for their products/services
- They attract and keep the best staff
- They bounce back more quickly from issues and crises
Isn’t that what you want?
I’ve seen this in action first-hand. I worked with one business to get them some great media stories, and as a direct result they won business from a customer they’d been chasing for years. In fact, the customer’s CEO approached the business leader at a networking function and struck up a conversation about the media stories he’d seen.
You mightn’t necessarily be able to handle larger numbers of customers right now, but what if you could win high-quality customers who give you a bigger proportion of business than the rest – all because they’ve heard of you in the media?
Police resilience trainer and entrepreneur Daryl Elliott Green found this out, when he got mainstream media coverage through my process:
“After undertaking Neryl’s workshop on understanding and engaging with traditional media, I approached a television station in writing with an angle on a public interest story. Two follow up phone calls and providing all relevant information to make the reporter’s work as easy as possible, success! Channel 9 News Brisbane ran a prime time report on my story. Neryl thank you so much for your valuable insight into working with mainstream media. This great media exposure was made possible by your expertise and workshop. ”
You can do it! Whatever your type of business or organization, you have interesting story angles just waiting to burst out. If you really want your media profile to flourish, jump right now over to Become a Media Star for Profit and Profile
Like what you’ve learned today? I’d love it if you would share it with your networks. Thanks!