Local government is operating in a game-changer era. Councils face the challenges of the digital communication age, with the community able to see further into their operations than ever before, and instant channels enabling information to go global in a heartbeat.
All this while continuing to meet the needs of diverse communities and doing more within a finite budget, often in a volatile political climate – played out in the full glare of public scrutiny.
Research shows regular employees now have a significant influence when talking to others (including their social networks) about your council.
At the same time, we’re now operating in the Reputation Economy. People are more likely to form an opinion about your council based on what they’ve heard from others in their network, than on the services you provide.
Put those elements together and one thing is clear: communication is no longer the domain only of professional media or public relations staff. Every Council officer and elected member now has a profound effect on your council’s future, through the way they communicate with your audiences.
Neryl East Communications offers a program of tailored communication training workshops for councils including:
- Communicate with credibility and influence
- Media skills for Councillors, leaders and staff
- How to write in plain language
- Presentations that pack a punch
To find out more, download Neryl's local government training brochure here