All levels of government are operating in a game-changer era. Agencies face the challenges of the digital communication age, with the community able to see further into their operations than ever before, and instant channels enabling information to go global in a heartbeat.
The game-change goes far beyond the presence of social media; it’s the deeper impact of the digital age that’s really created the shift. Research shows regular employees now have a significant influence when talking to others (including their social networks) about your organisation.
At the same time, we’re now operating in the Reputation Economy. People are more likely to form an opinion about your agency based on what they’ve heard from others in their network, than on the services you provide.
Put those elements together and one thing is clear: communication is no longer the domain only of professional media or public relations staff. Every staff member now has a profound effect on your organisation’s future, through the way they communicate with your audiences.
Neryl East Communications offers a program of tailored communication training workshops for government including:
- Advanced media interview skills
- How to get great media coverage
- How to write in plain language
- Presentations that pack a punch
To find out more, download Neryl's training brochure for government here