Credibility is a pattern, built over time.

Written By Neryl East

You can’t “switch on” credibility for an important meeting or big presentation.

People won’t trust and believe you in the pressure moments if they don’t trust and believe you in private conversations.  

Your credibility is built – or eaten away – in every interaction. The energy you bring to Teams calls. How you help people feel safe and respected in one-on-one conversations even when the topic is uncomfortable. How clearly you get your message across in front of a group. The tone of your emails, especially when you’re under the pump.

I like to say that credible leaders are effective in all environments:

  • Stage – they’re confident and relatable in front of others

  • Screen – they connect strongly via online platforms and video

  • Sanctum – they’re compelling and trustworthy in closed-door meetings

  • Script – they write in an appropriate tone and with clarity that ensures people get the message the first time they read it

To everyone experiencing you, these are all pieces of the same puzzle: your credibility.

Outstanding leaders create consistency across every platform and every interaction, particularly when they’re busy or stressed.

Credibility isn’t a one-off performance, it’s a pattern.

Pay attention to the small interactions as much as the significant ones. They’re telling people who you are.

And here’s a question for you: Is it possible to smile too much when you’re communicating? The answer in my latest video might surprise you. https://youtu.be/gliZq5gpkjc

Neryl East
Neryl East is a reputation, communication and media expert who shows businesses and organisations how to stand out - for the right reasons! EDUCATION: PhD in Journalism, University of Wollongong Master of Arts, University of Wollongong Certificate IV Training and Assessment (TAFE NSW) International Certificate of Public Participation (IAP2) EMPLOYMENT HISTORY: Director - Neryl East Communications Pty Limited Manager Communications and Public Relations - Wollongong City Council Manager Media and Communications - Shellharbour City Council Head of Communications and Marketing - Australian War Memorial Lecturer and tutor - University of Wollongong Lecturer - APM College of Business and Communication Manager External Relations - University of Western Sydney Freelance journalist - The Australian, ABC, Southern Cross Television, Prime Television News Director - WIN Television, Western NSW Journalist/producer/presenter - WIN Television, Wollongong Journalist/producer - Radio 2CH INTERESTS: Netball umpiring, theatre, travel
http://neryleast.brandyourself.com/
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