Does praising your opponent make you look weak?

When a leader praises their political rival on television, most spin doctors would squirm.

But is it actually a master class in trust-building?

As always, my comments here are not political statements – they’re observations about communication style and effectiveness. You be the judge.

Last week, NSW Opposition Leader Kellie Sloane appeared on ABC’s Stateline and was asked about Premier Chris Minns’ increased popularity after his Bondi terror attack response.

Rather than going the traditional route and finding reasons to bag out her opponent, Ms Sloane said:

“This might be a strange thing for an opposition leader to say but I’m pleased that people felt that they were cared for in that moment by their leader.”

It might sound like a throwaway line, but I saw it as a refreshing (and strategic) choice. Amid the usual political point-scoring, her comments stood out as both authentic and elegant.

Now, it wasn’t all sweetness and light. Asked what she saw as the Premier’s greatest weakness, she described him as a people-pleaser.

Even while criticising what she saw as a lack of action and hard decisions, she reinforced some positives; that his empathy and willingness to apologise have resonated well, and that “He says all the right things and people like him, and I like him.”

Why did this stand out?

Authenticity builds trust - and trust is the most valuable currency for any leader.

When you genuinely acknowledge the strengths of someone with an opposing view, you signal that:

  • You're secure in your own leadership or position

  • You’re not threatened by excellent performance in others, even if they’re an opponent

  • You see those around you as people first and are able to praise their positive human traits; they’re not just a polar opposite of you

This is what I call Authentic Clarity, one of the pillars of my framework for working with leaders under pressure.

What most leaders get wrong

They think they’ll look weak if they praise their competition.

But the opposite is true. Constant criticism and negativity create distrust.

When you praise someone fairly (not smarmily), it enhances your own believability.

What this means for leadership beyond politics

Whether you’re leading a business, a team or a community:

  • Giving credit where it’s due doesn't diminish your performance

  • Being fair isn’t being soft.

  • Credible leaders openly respect others with different views

In high-stakes environments, whether that’s in a boardroom, a media interview or a tough staff conversation – credibility remains your super-power.

Neryl East
Neryl East is a reputation, communication and media expert who shows businesses and organisations how to stand out - for the right reasons! EDUCATION: PhD in Journalism, University of Wollongong Master of Arts, University of Wollongong Certificate IV Training and Assessment (TAFE NSW) International Certificate of Public Participation (IAP2) EMPLOYMENT HISTORY: Director - Neryl East Communications Pty Limited Manager Communications and Public Relations - Wollongong City Council Manager Media and Communications - Shellharbour City Council Head of Communications and Marketing - Australian War Memorial Lecturer and tutor - University of Wollongong Lecturer - APM College of Business and Communication Manager External Relations - University of Western Sydney Freelance journalist - The Australian, ABC, Southern Cross Television, Prime Television News Director - WIN Television, Western NSW Journalist/producer/presenter - WIN Television, Wollongong Journalist/producer - Radio 2CH INTERESTS: Netball umpiring, theatre, travel
http://neryleast.brandyourself.com/
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