Why sterile perfection is a barrier to trust

I loved seeing Guy Sebastian’s latest show in my home town. What a slick act - and his fabulous singers and band didn’t miss a beat.

But do you know what I enjoyed most?

The real moments, including a few slip-ups.

At one point Guy introduced a video that didn’t appear on the screen. He shrugged and said, “Well, that didn’t work!”

He grabbed his mic off the stand and partly broke it, laughing as he thanked the crew member who rushed to his rescue.

He casually walked out into the audience and asked for song requests (“Not my songs, other people’s”) and proceeded to sing whatever was suggested to him, sometimes reading the lyrics off phones thrust under his nose.

The point is, it’s human-ness and connection that people crave. The slickness of AI production is already wearing thin. 

As a leader, your teams want the REAL you. 

That doesn’t mean you need to air your dirty laundry or use team meetings as therapy. 

But owning your quirks and funny mis-steps – coupled with a willingness to be warm and real rather than restricting your communication to cool pronouncements – will build more trust than you might realise. 

Go for connection over perfection. It worked brilliantly for Guy – and I still think he’s pretty darned perfect.

And while we’re at it, let’s talk about why so much communication training doesn’t hit the mark – and what you should do instead.

Watch my latest video that has three solid takeaways: https://youtu.be/vmZ0LQRReGI

Neryl East
Neryl East is a reputation, communication and media expert who shows businesses and organisations how to stand out - for the right reasons! EDUCATION: PhD in Journalism, University of Wollongong Master of Arts, University of Wollongong Certificate IV Training and Assessment (TAFE NSW) International Certificate of Public Participation (IAP2) EMPLOYMENT HISTORY: Director - Neryl East Communications Pty Limited Manager Communications and Public Relations - Wollongong City Council Manager Media and Communications - Shellharbour City Council Head of Communications and Marketing - Australian War Memorial Lecturer and tutor - University of Wollongong Lecturer - APM College of Business and Communication Manager External Relations - University of Western Sydney Freelance journalist - The Australian, ABC, Southern Cross Television, Prime Television News Director - WIN Television, Western NSW Journalist/producer/presenter - WIN Television, Wollongong Journalist/producer - Radio 2CH INTERESTS: Netball umpiring, theatre, travel
http://neryleast.brandyourself.com/
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Consistent signals build trust

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